Red Planet

Role: Art Direction / Design

During my UX Design course, we were given the prompt to create a supporting digital campaign package for an event or service located on the planet Mars. For this prompt, I designed a brand look, website, and app for an innovations festival. The website is aimed at functioning as an on-boarding tool for those interested in signing up to attend the festival. The app is meant to aid festival-goers once they have arrived on Mars, and provides a variety of navigation, organization, and social tools to help them navigate the experience. Other campaign items include digital display boards, posters, and nametags.