Red Planet

Role: Art Direction / Design

During my UX Design course, we were given the prompt to create some sort of UX application to help support an event taking place on the planet Mars. For this prompt, I designed a brand look and an advertising campaign for an innovations festival. For this project, I worked hard to understand the basic needs of festival-goers and designed an app that could potentially aid them as they travelled around the festival grounds. The biggest challenges I faced for the app included the design for the festival grounds themselves and how to create an easy to use mapping system that provided a variety of different loading approaches depending on the needs of each individual user.