Mini Games

Client: Culvers
Agency: Hiebing
Role: Designer

For the Culvers Lent and Custard Hero Campaigns I worked on level design and character creation for the mini-games. Each game was carefully designed to promote a specific products offered at Culvers restaurants. In the case of Custard Hero, we worked to devise a scenario in which the main player helps a group of Culvers team members collect their missing concrete mixers. For the Lent game, the player fishes the ocean in search of fresh Atlantic cod for use in Culvers popular fish sandwiches. For these campaigns, I also worked on landing pages for Culvers.com, icon sets, and a few apparel designs for our actors to wear during the on-air broadcast segments.